Instagram users can now buy from brand platforms
Facebook is moving to retail because the company works with more than 20 brands so that Instagram users can purchase clothes, accessories and makeup on the social network without leaving the app.
“Checkout on Instagram” is one step higher than previous store functions on the service, which eventually pushed buyers to a brand website to complete transactions.
Instagram users were then required to enter payment and shipping information and often sign up for new user accounts, which would force many to record the transaction before they are completed.
Now Facebook has a full in-app retail experience. Users tap an item they want to buy, select further details such as size and colour, and then go to a payment screen where they can pay with the credit card and shipping information they have stored on Instagram users.
At launch, the new feature is used by brands such as Nike, Uniqlo, Kylie Cosmetics and HM, but it is limited to US customers. Instagram has not revealed how much the discount or purchase is, and the company has not responded to a request for Instagram users comment.
The shift from Instagram to e-commerce suggests a new source of income for the company and a new way to encourage Instagram users to enter their payment information, paving the way for Facebook to launch other paid services. The shopping and payment functions are not available in advertisements and can only be used for messages in the news feed and on Instagram stories, where they will disappear after 24 hours.
Processing on Instagram arrives two weeks after Facebook CEO, Mark Zuckerberg, announced his intention to transfer his business to a new, privacy-focused model.
The announcement focused on Zuckerberg’s decision to encrypt communication between Facebook, Instagram, and WhatsApp users, preventing Facebook from scanning the resulting chaos to further personalize the ads on the site (although the company is still able to be to use metadata). conversations, such as who had a message and when for such purposes).
The company has said it will not share Instagram user information with the brands sold on the platform except that this is required to make the purchase. But retailers appreciate the ability to stay in touch with customers and that could hinder slow acceptance of the job, just like the price for the seller.